Looksmaxxing encourages people – particularly young men – to 'improve their appearance' through everything from grooming, skincare and exercise to far more questionable techniques. As this trend becomes increasingly visible on social media, our #WakeUpWednesday guide explores how appearance-focused content can affect boys’ confidence, self-worth and body image, while exposing them to misleading or potentially dangerous advice.

The guide also examines how looksmaxxing content can become increasingly extreme, with links to obsessive behaviours, mental health difficulties and harmful online communities. It offers practical advice for parents and educators on spotting changes in behaviour, recognising looksmaxxing terminology, understanding what young people may be seeing online and opening supportive conversations about appearance, influencers and unrealistic expectations.

Should you have any questions or concerns please contact your HOY or a member of the safeguarding team.